About the Authors

Aaron Crear is Founder & Principal at Hat-Trick Consulting. He works with companies around the world to help them achieve their Salesforce goals through administration, development and training services. A former sales director, Mr. Crear has extensive functional and technical expertise translating business requirements to technical solutions. Aaron currently holds 9 Salesforce certifications including Salesforce Certified Data Architect, Sharing & Visibility Architect, User Experience Designer, Sales Cloud Consultant, Service Cloud Consultant, Community Cloud Consultant, Platform App Builder, Advanced Administrator and Administrator.

He is also the leader of the Lowell, MA Admins Community Group and is a co-organizer of Northeast Dreamin’. Mr. Crear is a frequent speaker, having presented at Dreamforce, Big Sky Dreamin’, Cactusforce, Czech Dreamin’, dreamOle’, French Touch Dreamin’, Midwest Dreamin’, North Africa Dreamin’, Phillyforce, Snowforce, Southeast Dreamin’, True North Dreamin, YearLeadin’and Salesforce World Tours.

Evan Ponter is a Salesforce Consultant from Baltimore, MD who has been focusing on declarative development since 2012. His desire to keep an org simple, streamlined, and maintainable by future admins has led him to being an expert on the declarative features of the platform. A deep understanding of reports, the importance of proper data modeling, and the utilization of declarative automation tools have propelled Evan along a blossoming Salesforce journey where he solves complex problems using clever solutions that provide the ultimate flexibility. As the Founder & Principal Consultant of Ponter Solutions, Evan invests himself in client relationships in order to provide thorough solutions that unlock new realities for utilizing Salesforce. When he’s not logged into Salesforce, Evan enjoys playing bass guitar in a local rock band.